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Paper   IPM / Cognitive Sciences / 17805
School of Cognitive Sciences
  Title:   Attribution of feature magnitudes is influenced by trained reading-writing direction
  Author(s): 
1.  U. Hecker
2.  Z. Arjmandi Lari
3.  M. Fazilat-Pour
4.  L. Krumpholtz
  Status:   Published
  Journal: Journal of Cognitive Psychology
  No.:  2
  Vol.:  34
  Year:  2022
  Pages:   194-207
  Supported by:  IPM
  Abstract:
Spatial configurations amongst stimuli can influence magnitude attributions. Someone’s acquired reading and writing direction (RWD) can provide a spatial schema of primacy extending from left (maximum) to right (minimum) for Westerners and opposite for leftward RWD languages. Primacy information can be transformed into a magnitude attribution regarding a feature quality, perceiving an object as having “more” of a certain quality for Westerners when positioned left amongst two similar objects, likewise when positioned right for people with a right-to-left RWD. Results showed that native English speakers tended to attribute greater magnitude of a given feature in fictitious products displayed left within a pair, indicating which of two products was “most” representative of a certain quality (Experiment 1a) but they would randomly choose when asked which product represented “least” of the quality (Experiment 1b). A similar, but reversed pattern of effects was obtained for Farsi participants only familiar with Farsi (Experiment 2).

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